Website Strategy, Enhancement and optimisation
Welcome to Website Strategy, Enhancement and optimisation course
This Course Includes:
Course Content
The Website Strategy, Enhancement, and Optimization Course is a self-paced, 2-hour program designed to help you build high-performing websites that engage users and achieve business goals. You'll learn key strategies to improve site speed, mobile responsiveness, user experience, SEO, accessibility, and content effectiveness. The course also covers analytics tools, A/B testing, conversion rate optimization, and security best practices, providing practical insights to create and maintain a competitive, user-focused website.
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Aperçu du module page
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Présentation personnelle forum
In this section of the course, you will understand how the course is organized and determine for yourself whether you are capable of undertaking it. It is compulsory that you go through this section before you proceed. Click on the learning module below to begin.
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Course Overview page
Before you begin the course, this assessment to gauge your readiness and current capabilities as you embark on the course. (Estimated time: 15 mins)
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Course Blueprint and Mix Map book
In this lesson, you will learn how websites serve as crucial tools for businesses, policymakers, and organizations to communicate, advocate, and engage with their audiences. Understanding how to strategically plan a website and stay updated with internet trends ensures its effectiveness in achieving organizational goals.
(Estimated time: 20 mins)
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Lesson1: Developing an Effective Website Strategy. page
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1. Developing an Effective Website Strategy scorm
In this lesson, we will explore the evolution of website design and development focuses on improving user experience, accessibility, and performance. Modern trends ensure that websites are functional, visually appealing, and accessible across multiple devices. Organisations and research institutions can leverage these advancements to enhance their digital presence, improve audience reach, and foster effective knowledge dissemination.
(Estimated time: 15 minutes)
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2. Trends in Website Design and Development scorm
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Lesson 2: Trends in Website Design and Development. page
Website performance plays a crucial role in user experience and search engine rankings. Slow-loading pages can result in high bounce rates, loss of potential customers, and lower engagement. This lesson explores various strategies for optimising website speed, leveraging cloud hosting, implementing SEO-friendly development practices, and monitoring website performance using Core Web Vitals and Lighthouse audits. (Estimated time: 15 minutes)
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3. Enhancing Website Performance scorm
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Lesson 3: Enhancing Website Performance. page
This lesson covers the key aspects of website security, including encryption technologies like HTTPS and SSL, secure coding practices, data privacy regulations, vulnerability prevention, user authentication, and backup strategies to ensure business continuity. By implementing strong security measures, organisations can mitigate risks, protect intellectual property, and maintain the integrity of their digital assets.
(Estimated time: 15 minutes)
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4. Website Security & Compliance and Risk Management scorm
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Lesson 4: Website Security & Compliance and Risk Management page
This lesson explores key strategies to boost a website’s visibility, engagement, and revenue by covering SEO techniques (including keyword research, on-page/off-page optimization, and technical SEO), Conversion Rate Optimization (CRO) methods like A/B testing and CTA optimization, and digital marketing tools such as Google Analytics, Google Ads, and social media platforms. It also introduces content monetization approaches like affiliate marketing, sponsored content, and subscription models, equipping learners to create high-performing websites that attract and convert visitors.
(Estimated time: 15 minutes)
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5. Website Promotion and Traffic Growth scorm
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Lesson 5: Website Promotion and Traffic Growth page
This lesson examines cutting-edge web enhancement innovations that improve user experience, organizational reach, and online security. It highlights the role of AI-powered automation—such as chatbots, predictive analytics, and personalized content—in creating responsive, user-centric websites. It also emphasizes the importance of accessibility through WCAG-compliant design and cybersecurity through measures like multi-factor authentication, SSL encryption, and AI-driven threat detection. Emerging technologies like blockchain and progressive web apps (PWAs) are also explored as tools for enhancing digital platform reliability and efficiency. (Estimated time: 15 minutes)
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Introductions et attentes forum
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Lesson 6: Emerging Issues. page
This lesson explores the importance of Monitoring and Evaluation (M&E) in website strategy, evaluation, and optimization to ensure a website meets its objectives, delivers an excellent user experience, and maintains high performance. Through continuous assessment, businesses can identify areas for improvement in website content, speed, security, and user engagement. Key performance indicators (KPIs) such as page load time, bounce rate, conversion rates, and user retention are crucial metrics that help gauge a website’s effectiveness. (Estimated time: 10 minutes)
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7 . Monitoring & Evaluation scorm
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Lesson 7: Monitoring & Evaluation. page
It is our hope that you have enjoyed the course and you are now ready to apply your knowledge in website strategy, enhancement, and optimization., please take this end of course survey belowand provide us with your feedback.
(Estimated time: 15 mins)
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Backwards Design book
No modules in this section.
